Thereβs been a growing trend, particularly amongst the younger generation of opting for alcohol free or low alcohol beverages, with recent research by the Portman Group suggesting that 44% of 18-24 year olds are now regularly opting for βsoberβ alternatives.
And itβs not just young people, in general more adults in the UK are exploring alcohol free options, with more than 70% of UK adults saying they consume alcohol free drinks as a substitute for alcohol. The chances are there are people in your business (maybe even you!) who are βsober curiousβ, exploring a reduction in alcohol consumption or cutting it out completely.
You may be wondering what this has to do with the work, and as January marks βDry Januaryβ, itβs a good time to consider the culture around alcohol in the workplace.
Progressive employers are already recognising a shift in attitude towards alcohol and taking steps to create a more inclusive environment where alcohol isnβt at the centre.
Inclusivity
Firstly, letβs talk about inclusivity. There are many different reasons people may choose not to drink; it could be for health reasons, alcoholism in the family, pregnancy or trying for a family to religious reasons. Either way the reason for not drinking can be deeply personal.
People want to feel included and alcohol can often be a divisive tool. Many businesses use alcohol as a βrewardβ β a bottle of wine at Christmas, Champagne to celebrate milestones, or going out for work drinks. Whilst they can be lovely gestures, consider what else you can offer as a reward, tickets or vouchers for a day out or an early finish could be just as rewarding.
Whether we recognise it or not, events and socialising often centre around alcohol. Recently thereβs been a rise in no-booze events, for example booze free night club evenings for people who love music and dancing but donβt want to be around the booze-culture.
When it comes to organising work events and team socials, what else could you do instead of going for an afterwork drink? If youβre putting on an event, can you arrange for a better selection of non-alcohol drink alternatives beyond the usual water / lemonade / coke (think virgin cocktails) that are tasty to drink and can be served in glasses that look βinclusiveβ.
A shift in language and normalising not drinking
Weβve all been guilty of it, when people say they arenβt drinking, very often the automatic response is βoh, you can still have oneβ or we respond in a negative way βIβm driving, sad faceβ.
We all play a role in normalising the choice not to drink and that begins with changing the language we use when it comes to alcohol. Just because people donβt want to have a drink, doesnβt mean itβs a bad thing and we shouldnβt respond like itβs a negative. We need to shift our mindset into supporting and accepting those who donβt want to drink.
Employers are in a unique position to drive change and lead the way when it comes to supporting sober or sober-curious employees by creating an inclusive environment which doesnβt revolve around alcohol.
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